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, commonness, and easiness. It was characterized by a low level of negative emotions, concentration, expected value of outcome …
Persistent link: https://www.econbiz.de/10005802445
process in which emotions and the attitude toward the ad model serve as mediating variables, and that this process ultimately … fashion industry, and the findings indicate that emotions and the attitude toward the ad model indeed contributed to the …
Persistent link: https://www.econbiz.de/10005802459
Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and attraction appeals with decorative models). This study examines one particular aspect of the joy appeal in a...
Persistent link: https://www.econbiz.de/10005802510
The positive effect of customer satisfaction on repurchase intentions and attitudinal loyalty has been shown in … effects on customer satisfaction, repurchase intentions and attitudinal loyalty. A LISREL analysis of the empirical data shows … that negative switching barriers have negative effects on customer satisfaction and attitudinal loyalty, but a positive …
Persistent link: https://www.econbiz.de/10005802486