Showing 1 - 10 of 923
For marketing managers, decisions in media planning and consequently the media selection are becoming increasingly complex and challenging as more media options are available. This exploratory study examines the factors that guide and influence marketing managers when selecting media for their...
Persistent link: https://www.econbiz.de/10009368493
This study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns. Problems with consistency and control...
Persistent link: https://www.econbiz.de/10009370873
The panel cointegration test of Larsson et al (1998) test for the maximum number of cointegrating relations in a dynamic panel given the assumption of a common cointegrating rank. This paper presents a test for this assumption. The test is based on the test statistic of Larsson et al (1998) and...
Persistent link: https://www.econbiz.de/10005207177
In this paper two simple tests to distinguish between unit root processes and stationary nonlinear processes are proposed. New limit distribution results are provided, together with two F type test statistics for the joint unit root and linearity hypothesis against a specific nonlinear...
Persistent link: https://www.econbiz.de/10005207178
This paper reviews the argument that high long-term unemployment in Europe is caused by generous social safety nets in times of economic turbulence. We report on the empirical evidence of a more turbulent economic environment and present the theoretical arguments that establish a link between...
Persistent link: https://www.econbiz.de/10005207179
First established during the 1830's, the Enskilda banks were characterized by unlimited owner liability and the right to issue bank notes. Consequently, in Swedish banking history, these banks have been considered to be primitive relics. This paper utilizes new data to revise this picture of the...
Persistent link: https://www.econbiz.de/10005207180
This paper describes and analyzes the trading structure at the Stockholm Stock Exchange. In the empirical part, we report stylized facts based on intraday transaction and order book data, focusing on the intraday behavior of returns, trading activity, order palcement and bid/ask spread, on the...
Persistent link: https://www.econbiz.de/10005207181
We examine a number of personnel practices, laws and regulations that lower the supply of labor in the Japanese economy. Broadly speaking, there are two kinds of impediments, those that restrict the movement of labor between firms, and those that discourage women from participating to a greater...
Persistent link: https://www.econbiz.de/10005207182
In most economics textbooks there is a gap between the non-existence of utility functions and the existence of continuous utility functions, although upper semi-continuity is sufficient for many purposes. Starting from a simple constructive approach for countable domains and combining this with...
Persistent link: https://www.econbiz.de/10005207183
In this note, we analyze the behavior of a firm that has a (stochastic) market power due to a patent. For example, we show how to handle the stock aspects of R&D activities (the accumulation of human capital in a firm). In fact, when the R&D stock enters the survival probability of the firm's...
Persistent link: https://www.econbiz.de/10005207184