consumers are not consistent with the consumers’ attitudes toward and usage of advertising media. Ignoring this phenomenon may … to have more negative attitudes toward TV advertising than what the marketing managers believe about consumers. TV is … consumers.<P> The results show that the consumers have more positive attitudes toward direct marketing than the marketing …

In the present study a representative sample (N = 797) of the Swedish population was surveyed, with regard to attitudes … related to energy policy issues (e.g., environmental attitudes, risk perceptions, and attitudes towards different energy … policy context, because of the planned phase-out of nuclear power. Citizens’ attitudes have traditionally been important …