This important book - written by leading scholars in international business - critically reviews the activities of European and Pacific international firms. Transformations of markets and national economic systems associated with the activities of these corporations are posing many issues of...

This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the...