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~institution:"Edward Elgar Publishing"
~institution:"Fachhochschule Reutlingen / European School of Business"
~institution:"NetLibrary, Inc"
~institution:"SOEP-IS Group"
~person:"Darmer, Per"
~person:"McDonald, Malcolm"
~source:"econis"
~subject:"Dienstleistungssektor"
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Fachhochschule Reutlingen / European School of Business
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SOEP-IS Group
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
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McDonald, Malcolm
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2003
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3rd ed
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