Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

"Featuring state-of-the-art research from leading academics in technology and organization studies, this timely Research Handbook provides a comprehensive overview of how AI becomes embedded in decision making in organizations, from the initial considerations when implementing AI to the use of...