Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Edward Elgar Publishing"
~institution:"Fachhochschule Reutlingen / European School of Business"
~institution:"NetLibrary, Inc"
~institution:"SOEP-IS Group"
~person:"McDonald, Malcolm"
~source:"econis"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand
1
Brand management
1
Consumer behaviour
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Markenartikel
1
Markenführung
1
Markenpolitik
1
Market power
1
Marketing
1
Marktmacht
1
Service industry
1
Services marketing
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
McDonald, Malcolm
Belk, Russell W.
1
Daly, Andrew
1
Darmer, Per
1
De Chernatony, Leslie
1
Gollnhofer, Johanna Franziska
1
Hackbarth, André
1
Hess, Stephane
1
Hill, Ronald Paul
1
Hofstetter, Reto
1
Langan, Ryan
1
Löbbe, Sabine
1
Marinov, Marin
1
Otnes, Cele
1
Rao, Vithala R.
1
Sundbo, Jon
1
Tomczak, Torsten
1
more ...
less ...
Institution
All
Edward Elgar Publishing
Fachhochschule Reutlingen / European School of Business
NetLibrary, Inc
SOEP-IS Group
Published in...
All
EBSCOhost eBook Collection
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
