Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

This path-breaking book provides balanced and comprehensive coverage of current research and practice on the role of evaluation in supporting governance for sustainable development and learning. This accessible study draws lessons from how evaluation studies and evaluation systems advance the...