Showing 1 - 4 of 4
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...
Persistent link: https://www.econbiz.de/10011851128
Monetary Scenarios is an original synthesis of post Keynesian macroeconomic and monetary theory with the new microeconomics of the behavioural, transaction cost and public choice theorists. These theoretical ideas are integrated with recent historical and institutional material from the United...
Persistent link: https://www.econbiz.de/10014473926
This book is an integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its...
Persistent link: https://www.econbiz.de/10014474114
P.W.S. Andrews was a pioneer of fieldwork-based analysis of the behaviour of firms and of the normal cost/mark-up approach to pricing in oligopolistic markets, as well as a significant participant in debates about competition policy during the 1950s and 1960s. This important book includes essays...
Persistent link: https://www.econbiz.de/10015412755