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This major reference book provides an authoritative analysis and survey of consumer research and economic psychology …. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable … topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of …
Persistent link: https://www.econbiz.de/10011851128
Monetary Scenarios is an original synthesis of post Keynesian macroeconomic and monetary theory with the new …
Persistent link: https://www.econbiz.de/10014473926
This book is an integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its...
Persistent link: https://www.econbiz.de/10014474114