Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

Duncan Matthews and Viviana Munoz-Tellez (2006), 'Bilateral Technical Assistance and TRIPS: The United States, Japan and the European Communities in Comparative Perspective', Journal of World Intellectual Property, 9 (6), 629-53 -- Debora J. Halbert (2007), 'The World Intellectual Property...

This unique book - informed by ten years' research - focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. The book gives a comprehensive overview of the history and fundamentals of intellectual...

This book reveals the key importance, in terms of international competitiveness, of firms' capability to adapt to, and develop, new technologies. At the same time, the authors argue that the sheer complexity of emerging technologies is such that the knowledge involved in their creation is likely...

Introduction / Gerald I. Susman -- Exploring the reach. of innovation-related cooperation in small firms / Mark Freel -- Innovation, productivity, and growth : an analysis of Irish data / James H. Love, Stephen Roper -- Innovation strategies and manufacturing practices : insights from the 2005...

1. Relational assets, networks and international business activity -- 2. Alliance capitalism and macroeconomic policies -- 3. Alliance capitalism and microeconomic policies -- 4. Inter-firm R&D partnering in high technology industries -- 5. Financial liberalization, alliance capitalism and the...

This book addresses the role of cooperation, networks and institutions in the context of regional innovation systems. It emphasises the importance of these factors in the emergence of local innovation systems, using detailed examples of clusters which have reached different stages of maturity....