The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic...

A decade after the implementation of the initial wave of economic reforms in India, the process of transforming the country into a fully developed market economy continues. A hallmark of the globalised economy is its ability to sustain competitive efficiency which, in turn, can lead to enhanced...