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Menschen und Marken - neue Konzepte in der Betrachtung
Spandl, Torsten (ed.); Zwecker, Christof (ed.) - 2016
Persistent link: https://www.econbiz.de/10011418300
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Handbook on the economics of the internet
Bauer, Johannes M. (contributor);  … - 2016
Preface -- Introduction: The economics of the internet: an overview / Johannes M. Bauer and Michael Latzer -- Part II … Theoretical foundations -- 1. The industrial organization of the internet / Günter Knieps and Johannes M. Bauer -- 2. The internet … as a complex layered system / Stephen J. Schultze and Richard S. Whitt -- 3. A network science approach to the internet …
Persistent link: https://www.econbiz.de/10012419865
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Information technology policy and the digital divide : lessons for developing countries
Giovannetti, Emanuele (contributor);  … - 2004
The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed...
Persistent link: https://www.econbiz.de/10011850760
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The economics of digital markets
Madden, Gary (ed.); Cooper, Russel (ed.) - 2009
This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia...
Persistent link: https://www.econbiz.de/10014474041
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Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …
Persistent link: https://www.econbiz.de/10012419924
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Innovative methodologies in enterprise research
Hine, Damian (contributor); Carson, David (contributor) - 2007
1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …
Persistent link: https://www.econbiz.de/10012419971
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Marketing für Elektromobilität
Hennig, Alexander (ed.) - 2020
Persistent link: https://www.econbiz.de/10012228057
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Zielgruppenorientiertes Marketing im Pferdesport : Perspektiven für Reitanbieter und Pferdebetriebe
Wiegand, Katharina - 2017
Persistent link: https://www.econbiz.de/10011689013