In the course of globalization and occupational crisis, multinational enterprises are increasingly in the spotlight of public interest. Issues as "Who are the big industrial employers in Germany? Where are they doing their business today? Where do they invest nowadays and where will they make...

The purpose of this study is to formalize the choice of market entry strategy for an individual multinational enterprise (MNE) from a dynamic perspective. It is argued that incorporating a suitable treatment of irreversibility, uncertainty and flexibility related to a MNEs investment decision...

In the course of requests for more dynamic models that illustrate foreign direct investment decisions, the subsequent model offers a contribution to the theoretical modelling of this issue. However, conclusions about the timing are only possible to a limited extent, since options rights are of a...

The book adresses a topic that is of great importance, both from theoretical as well as practical perspectives. Selected theoretical aspects of direct investment and multinational enterprises and their embedding in modern foreign trade theory are the focus of Broll's research. For the...

The rapid expansion of West German exports in the 1970s has now been overtaken by the more rapid growth of West German FDI. The experience of West German multinationals reftects this trend; companies which invest abroad are largely concerned either with expanding into new export markets or with...

The role of government in fostering "Competitiveness" is a major issue in recent industrial public policy debates. In fact, the increased politicization of international business represents one of the most significant changes in business-government relations over the last two decades. During...

The present article tries to outline important development tendencies regarding the interntaionalization of business during the last twenty years, with focus on the consequences of globalization for Europe. In order to get across the location of foreign trade relationsships, chapter 2 recalls...

The key to success is to institutionalise integrative thinking in your organization and among employees within co-operative yet highly competitive environments. Therefore, the next section of this paper lays out a general discussion of globalisation versus internationalisation in which an...