Economics of International Business sets out a new agenda for international business research. Mark Casson asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the...

As defined by the editors of this book, 'non-market entrepreneurship' consists of all forms of entrepreneurship not being undertaken solely for purposes of profit maximization or commercialization, and encompasses entrepreneurial activities such as social enterprise and entrepreneurship, public...

In this important new book, Mark Casson argues that the fundamental significance of entrepreneurship requires it be fully integrated into core social science disciplines such as economics and sociology, as well as into economic and business history. This book shows how this can be done. It...

Trust is increasingly recognized as a crucial aspect of successful economic relationships, albeit a difficult one to define, and Mark Casson has been at the forefront of recent research in this area. In this sequel to his classic work The Entrepreneur, Professor Casson examines how the...