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Handbook on cross-cultural marketing
Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
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Sustainable cities : diversity, economic growth and social cohesion
Janssens, Madeleine (contributor) - 2009
This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...
Persistent link: https://www.econbiz.de/10011850845
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International handbook of research on indigenous entrepreneurship
Dana, Leo Paul (contributor);  … - 2007
' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...
Persistent link: https://www.econbiz.de/10011851284
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Information technology policy and the digital divide : lessons for developing countries
Giovannetti, Emanuele (contributor);  … - 2004
The proliferation of new information technologies throughout the world has raised some important questions for policymakers as to how developing countries can benefit from their diffusion. This important volume compares the advantages and disadvantages of the IT revolution through detailed...
Persistent link: https://www.econbiz.de/10011850760
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Emerging paradigms in international entrepreneurship
Jones, Marian (contributor); Dimitratos, Pavlos (contributor) - McGill Conference on International Entrepreneurship … - 2004
developments; international entrepreneurship and the internet as a developing research agenda; contacts links and networks as …. International entrepreneurship and the Internet : a developing research agenda -- pt. 5. Contacts, links and networks : process …
Persistent link: https://www.econbiz.de/10011851037
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The network society : a cross-cultural perspective
Castells, Manuel (ed.) - 2004
-- pt. 3. The network economy -- pt. 4. Sociability and social structure in the age of the Internet -- pt. 5. The Internet …
Persistent link: https://www.econbiz.de/10011851279
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Internationalizing the Internet : the co-evolution of influence and technology
Kim, Byung-Keun - 2005
This compelling book focuses on the global formation of the Internet system. It contests the common belief that the … Internet's adoption was inevitable and instead examines the social and economic processes that allowed to it to prevail over … Internet system -- 6. Internationalization and digital divide -- 7. Co-evolution : localization of the Internet system -- 8 …
Persistent link: https://www.econbiz.de/10011852106
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The Internet and mobile telecommunications system of innovation : developments in equipment, access, and content
Edquist, Charles (ed.) - 2003
(including the internet) and mobile telecommunications (including the mobile internet). A sectoral systems of innovation approach … equipment production and the provision of intangible service products such as internet access and content. By addressing the … subsystems * the dynamics and trends of the internet services industry * policy implications for the future of the …
Persistent link: https://www.econbiz.de/10014473765
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The economics of digital markets
Madden, Gary (ed.); Cooper, Russel (ed.) - 2009
This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia...
Persistent link: https://www.econbiz.de/10014474041
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Handbook of developments in consumer behaviour
Wells, Victoria (ed.) - 2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093