, organising and coordinating R&D and innovation on a global scale. In addition to papers on the fundamental principles, trends and … concepts such as knowledge networks, open innovation and virtual innovation. It is a key reference collection for professors … technology and innovation officers keen to develop their corporate R&D more systematically …

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade …-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance … -- 4. Organizing for creativity / Farida Rasulzada -- 5. Four decades of engaging customers in product innovation / Mai …