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, organising and coordinating R&D and innovation on a global scale. In addition to papers on the fundamental principles, trends and … concepts such as knowledge networks, open innovation and virtual innovation. It is a key reference collection for professors … technology and innovation officers keen to develop their corporate R&D more systematically …
Persistent link: https://www.econbiz.de/10011852228
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...
Persistent link: https://www.econbiz.de/10011851943