The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic...

In twenty years of reform in China, the key development has been the opening-up of the market to foreign trade and international investment. This increased economic openness has been accompanied by profound changes in both economic organisation and regional disparity. This comprehensive book...