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Handbook of research methodologies and design in neuroentrepreneurship

Day, Mellani (contributor); Boardman, Mary C. (contributor); … - 2017

Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience … research using neuroscience techniques / Víctor Pérez-Centeno -- Part II -- Neuroscience applications - entrepreneurial … judgement, decision-making and cognition -- 7. Entrepreneurial return on investment through a neuroentrepreneurship lens …

Persistent link: https://www.econbiz.de/10012419945

Neuroeconomics and the firm

Stanton, Angela A. (contributor); … - 2010

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective

Persistent link: https://www.econbiz.de/10011850603

Inspiring economics : human motivation in political economy

Frey, Bruno S. - 2001

Bruno S. Frey illustrates what he perceives to be the inspirational quality of economics and how this differs from the type of economics studied in many academic institutions. He introduces insights into economics from a psychological perspective, dealing with issues such as transformation of...

Persistent link: https://www.econbiz.de/10011850938