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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the … role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
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Inspiring economics : human motivation in political economy
Frey, Bruno S. - 2001
Bruno S. Frey illustrates what he perceives to be the inspirational quality of economics and how this differs from the type of economics studied in many academic institutions. He introduces insights into economics from a psychological perspective, dealing with issues such as transformation of...
Persistent link: https://www.econbiz.de/10011850938