Day, Mellani (contributor); Boardman, Mary C. (contributor); … - 2017
Contents: Preface -- 1. Introduction / Mellani Day, Mary C. Boardman and Norris Krueger -- Part I -- Neuroscience … research using neuroscience techniques / Víctor Pérez-Centeno -- Part II -- Neuroscience applications - entrepreneurial … judgement, decision-making and cognition -- 7. Entrepreneurial return on investment through a neuroentrepreneurship lens …
