Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

"Digital transformation continues to accelerate change in all aspects of modern life. This book examines when, where, how, and why artificial intelligence and digital change can boost innovation and transform the economy, society and democracy. It provides a holistic approach to the promotion of...