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This unique, extensive Handbook illustrates that multinational enterprises can contribute substantially to the competitive advantage of small countries. It advances the notion that small nations increasingly need to rely on both home-grown and foreign multinational enterprises to achieve...
Persistent link: https://www.econbiz.de/10011851529
Characterized by new analytical insights and methods in the field of international business, this collection of articles by Alan Rugman and Alain Verbeke celebrates their long and productive work together on issues facing top managers of multinational enterprises. Fueled by their belief in the...
Persistent link: https://www.econbiz.de/10014473806