An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...

Introduction -- 1. A conceptual framework for describing the phenomenon of new venture creation -- 2. Did River City really need a boy's band -- 3. The Oz in organization -- 4. "Who is an entrepreneur?" is the wrong question -- 5. Properties of emerging organizations -- 6. A taxonomy of new...