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Innovative methodologies in enterprise research
Hine, Damian (contributor); Carson, David (contributor) - 2007
1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …
Persistent link: https://www.econbiz.de/10012419971
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Creating experiences in the experience economy
Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...
Persistent link: https://www.econbiz.de/10011851943
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The artisan brand : entrepreneurship and marketing in contemporary craft economies
Mulholland, Jon (ed.); Ricci, Alessandra (ed.);  … - 2022
models, using innovative branding and marketing strategies, and entrepreneurship, to utilise the best of both the past and … the future. This cutting-edge book will prove invaluable to students and scholars of marketing, business studies and …
Persistent link: https://www.econbiz.de/10013462774