Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics … Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

Internet and the Competitiveness of Homogeneous Product Markets', American Economic Review, 91 (3), June, 454-74 -- Jean … Pricing Structures', Journal of Economics and Management Strategy, 18 (4), Winter, 1011-43 -- Gerard J. Tellis, Eden Yin and … Rakesh Niraj (2009), 'Does Quality Win? Network Effects Versus Quality in High-Tech Markets', Journal of Marketing Research …

made. Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business …