1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4 …-oriented university -- 7. Understanding the market -- 8. Developing strategic directions -- 9. Differentiating, positioning and branding … the university. …

"Students invest significant resources in coming to university and universities play a crucial role in enabling their … debate about graduate employability from the student, university and employer perspectives, this innovative How To Guide … explores the challenges associated with ensuring the employability of university graduates. In defining the nature of …

university. Recognising that universities and businesses are complex and varied organisations, contributing authors present … ways to approach a university-business relationship, and investigate common mistakes. Chapters look beyond research … university staff involved in business engagement and career development. It is also an important read for industry professionals …

Globalization, Minneapolis: University of Minnesota Press. -- Braudel, F. (1985), 'The Perspective of the World', in Civilization …: Stanford University Press -- Philip G. Altbach (2004), 'Globalisation and the University: Myths and Realities in an Unequal …', Higher Education, 53 (1), January, 61-79 -- Burton R. Clark (1998), 'The Entrepreneurial University: Demand and Response …

Oregon University : a case study for change in the "new normal" / Mary Cullinan -- 7. Don't mourn, reorganize! / Robert C …

degrees outside the United States : one university's experiences over the past decade / Mark S. Kamlet -- 6. Creating …