John Baldwin and Guy Gellatly find that the strategic decisions young firms make play a critical role in determining their odds for survival and growth. New small firms survive by developing a core set of business skills – skills related inter alia to management, human resources, marketing and...

Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning. The majority of all businesses...

"This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new...