Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …

practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

and Corporate Governance: Understanding Board of Directors as Strategic Decision Making Group', Academy of Management …, Mike Wright and Morten Huse (2007), 'Private Firms and Corporate Governance: An Integrated Economic and Management … Dan R. Dalton (2002), 'Governance and Strategic Leadership in Entrepreneurial Firms', Journal of Management, 28 (3), 387 …

, evolutionary perspectives and the intricacies of management are the central themes in this study of entrepreneurs and SMEs in a … Hans Landström -- 10. Internationalization of new ventures : mediating role of entrepreneur and top management team …

in small and medium-sized firms. The last section examines emerging dimensions in management policy … dimensions of management policy …