1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

This comprehensive book provides a reearch review of the critical papers that have been published in the fast-growing field of the globalization of higher education. They include work by a variety of noted scholars, such as Altbach, Clark and Marginson, which cover key areas of theoretical and...

Higher education functions in a global environment of consumers, employees, competitors, and partners. It has been a force for globalization and a model for adaptation, but nonetheless faces challenges. This volume of essays examines emerging issues and opportunities for advancing education...

Balancing the challenges of today with the promise of tomorrow : a presidential perspective / F. King Alexander -- Strengthening the academic presidency : recommendations for presidents and governing boards / Robert M. O'Neil -- Aligning institutional vision with policymakers' and the public's...

As the US economy emerges from the severest recession in a generation, large questions regarding its long-term ramifications for higher education remain unanswered. In fact, the harshest effects of the economic downturn are likely ahead as campus leadership focuses on enrollment, affordability...

"Students invest significant resources in coming to university and universities play a crucial role in enabling their students to benefit from this investment and to be employable once they have finished their degree. Giving a platform to the debate about graduate employability from the student,...

This book addresses the critical issue of how and why European universities are changing and learning to compete. Anglo-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-based competition in higher education. The authors argue...

Contents: Preface -- 1 a psychology of brexit / Ashley Weinberg -- 2 brexit bother: A story of uncertainty and (possibly) resilience / Richard Plenty and Terri Morrissey -- 3 'should we exit before brexit?' experiences and future plans of Hungarian workers in post-referendum britain / Ivett...

"Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a...

Quality has never been more important for the future of higher education and the economy than it is today. Unfortunately, the decline in student quality is accompanied by costs that are out of control, a governance system that will not permit any reallocation of resources, and a society that...