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This timely book represents the latest research on a selection of key issues in international business in the Asia-Pacific region. In particular the contributors examine the internationalisation process, export expansion and performance, foreign direct investment and the management of...
Persistent link: https://www.econbiz.de/10014473769
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...
Persistent link: https://www.econbiz.de/10011851790
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...
Persistent link: https://www.econbiz.de/10011852217
Contents: Introduction -- Part I: Managing academics -- 1. Managing academics -- 2. Academic work and identity -- 3. A question of perspective -- Part II: Key perspectives -- 4. Managerialism -- 5. Professionalism -- 6. Quality of worklife -- 7. Prosocial identity -- Part III: Perspective taking...
Persistent link: https://www.econbiz.de/10012419916
1. Financial reform in Australia -- 2. Price stabilization, the banking crisis and financial reform in Brazil -- 3 … developed and developing countries from Western Europe, North America, South America, Asia and Australia, written by …
Persistent link: https://www.econbiz.de/10012420082
and implications for PTA Design / Russell Hillberry -- Multilateralism and FTAs : a Chinese perspective on an Australia …-China FTA / Dashu Wang -- Manufacturing products and related issues in a free trade agreement between China and Australia … -- Resources sector and foreign investment / Yinhua Mai and Philip Adams -- Intellectual property in a possible China-Australia …
Persistent link: https://www.econbiz.de/10011850710
The case studies and analyses developed in this timely book provide insight into the structural features of small and medium-sized firms in the information technology sector, and the implications of these features for the careers of people who are employed by them
Persistent link: https://www.econbiz.de/10011850936
on pension funds in the United States and Australia. The final section of this in-depth study discusses the role of …
Persistent link: https://www.econbiz.de/10011851183