Similar Search Results

Firm size, innovation, and market structure : the evolution of industry concentration and instability

Mazzucato, Mariana - 2000

Firm Size, Innovation and Market Structure uses evolutionary dynamic theory, non-linear mathematics and computer … simulation techniques to explore the relationship between firm size, innovation and market structure. The book begins by … how analytical tools may be used in order to explore Schumpeterian propositions regarding firm size, innovation and the …

Persistent link: https://www.econbiz.de/10014473868

New directions in the study of work and employment : revitalizing industrial relations as an academic enterprise

Whalen, Charles J. (contributor) - 2008

Charles Whalen's book identifies avenues leading to the revitalization of industrial relations as an academic discipline. The contributors, a stellar assemblage of the field's leading scholars, demonstrate there is much work to be done: the scope and intellectual content of industrial relations...

Persistent link: https://www.econbiz.de/10011851299

Research methods in service innovation

Sørensen, Flemming (contributor); … - 2017

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative … measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical … incident technique and everyday innovation / Lars Fuglsang -- 4. Laddering method in service innovation research / Niels Nolsøe …

Persistent link: https://www.econbiz.de/10012419921

New methods of market research and analysis

Erickson, G. Scott - 2017

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

Persistent link: https://www.econbiz.de/10012419949

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...

Persistent link: https://www.econbiz.de/10014473788

Elgar encyclopedia of consumer behavior

Gollnhofer, Johanna Franziska (ed.); Hofstetter, Reto (ed.); … - 2024

"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...

Persistent link: https://www.econbiz.de/10014635742

The profits and perils of passion in entrepreneurship : stoking the fires and banking the coals

Cardon, Melissa S.; Murnieks, Charles Y. - 2020

Contents: Introduction to passion in entrepreneurship -- 2. Passion of entrepreneurs: Conceptual underpinnings and distinctions -- 3. Different potential targets of entrepreneurial passion -- 4. The profits and perils that can arise from entrepreneurial passion -- 5. Stoking the fires of...

Persistent link: https://www.econbiz.de/10012294222

Measuring organizational performance : metrics for entrepreneurship and strategic management research

Carton, Robert B. - 2006

There is great discussion but little consensus on the best measures of organizational performance. This book redresses this imbalance. Measuring Organizational Performance offers a framework with which to better understand the implications of selecting variables for use in both empirical studies...

Persistent link: https://www.econbiz.de/10011851199

The Elgar companion to health economics

Jones, Andrew M. (contributor) - 2006

The aim of The Elgar Companion to Health Economics is to take an audience of advanced undergraduates, postgraduates and researchers to the frontier of research in health economics, by providing them with short and easily readable introductions to key topics. The volume brings together 50...

Persistent link: https://www.econbiz.de/10011851278

1
2
3
4
5
6
7
8
9
10
Next
Last