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The end of the cold war has created a new and unprecedented type of mixed economy in Eastern Europe. This innovative up … quite different economic system will emerge. Mixed Economies in Europe presents new work by distinguished authors who offer …-orientated assessment of the formation and transformation of mixed economies in both Eastern and Western Europe. In particular, they …
Persistent link: https://www.econbiz.de/10014473933
During the 1990s over two dozen countries in Europe and Asia underwent a transition from centrally planned to more …
Persistent link: https://www.econbiz.de/10012420100
Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium enterprises, exporting performance, the services...
Persistent link: https://www.econbiz.de/10011851790
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...
Persistent link: https://www.econbiz.de/10011852217
/ Anton Pelinka -- 3 The price of unity: the transformation of Germany and Eastern Europe after 1989 / Philipp Ther -- PART II … in EU-CEE11, Russia and Ukraine / Marina Gruševaja -- 9 Central, Eastern and Southeastern Europe's reunion with Europe … / Andrzej Sławiński -- PART IV Lessons from three decades of catching-up in Asia -- 10 Catching-up in Central and Eastern Europe …
Persistent link: https://www.econbiz.de/10012416716
New Europe looks at the key issues for applicant countries as they negotiate the terms of their membership in the European …
Persistent link: https://www.econbiz.de/10011850773
In this innovative book, international scholars investigate trust and its role in relation to the entrepreneurial behaviour of small firms across a variety of institutional and cultural settings. The contributors draw on original empirical material from a number of West European and East...
Persistent link: https://www.econbiz.de/10011850854
neoliberal economic ideas in Eastern Europe and offers a clearer understanding of progress since market reform began …pt. 1. The spread of Western economic ideas in eastern Europe : an overview -- pt. 2. Frameworks for analyzing and …
Persistent link: https://www.econbiz.de/10011850928