Rakesh Niraj (2009), 'Does Quality Win? Network Effects Versus Quality in High-Tech Markets', Journal of Marketing Research …: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …), 'The Effect of Word of Mouth on Sales: Online Book Reviews' Journal of Marketing Research, XLIII (3), August, 345 …

. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …