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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …
Persistent link: https://www.econbiz.de/10011850696
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Handbook of research in international marketing
Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003
status and future direction of research in international marketing. The result of a sustained and lively dialogue among …pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy …
Persistent link: https://www.econbiz.de/10011851899
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Foreign direct investment and corporate networking : a framework for spatial analysis of investment conditions
Morsink, Robert L. A. - 1998
the theory of international production and the theory of economic geography. It develops a model for explaining why … the European Union. Then, he goes into investments originating from the United States, Japan, Germany and the Netherlands …
Persistent link: https://www.econbiz.de/10014473753
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Trust in market relationships
Castaldo, Sandro - 2007
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
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Urban and regional prosperity in a globalised new economy
Meadows, G. Richard (contributor); Sugden, Roger (contributor) - Institute-Milwaukee Workshop on Urban and Regional … - 2003
There is currently a popular view that the world is undergoing profound changes in the fundamental relationships upon which it is organised. In particular, there is widespread talk of a 'globalised' economy, facilitated by and associated with 'new' technologies and practices. There is a further...
Persistent link: https://www.econbiz.de/10011850624
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Trade liberalization, competition and the WTO
Milner, Chris (contributor); Read, Robert (contributor) - 2002
The prospective WTO Millennium Round of negotiations will highlight critical economic issues regarding the application and implementation of the WTO rules to international trade in goods and services. In this book, a distinguished group of academic experts considers the agenda and areas of...
Persistent link: https://www.econbiz.de/10011850722
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International trade and economic growth in open economies : the classical dynamics of Hume, Smith, Ricardo and Malthus
Berdell, John - 2002
, that it is not only contemporary international economic theory which takes account of these issues …
Persistent link: https://www.econbiz.de/10011850822
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Economic diplomacy and the geography of international trade
Van Bergeijk, Peter A. G. - 2009
The book presents an overview of the general aspects of trade uncertainty, a central element in the analysis of economic diplomacy, illustrating that some instruments, such as sanctions (both positive and negative), increase trade uncertainty, whilst others--multilateral trade policy, for...
Persistent link: https://www.econbiz.de/10011851239
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Handbook on the globalization of the world economy
Levy-Livermore, Amnon (contributor) - 1998 - 1st ed
pt. 1. Global growth, inequality, saving, investment and indebtedness -- pt. 2. Regionalization and globalization of trade -- pt. 3. From centrally planned to market economy -- pt. 4. Internationalization and integration of markets -- pt. 5. Global environment and resource problems
Persistent link: https://www.econbiz.de/10011851314
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The economics and ideology of free trade : a historical review
Gomes, Leonard - 2003
The Economics and Ideology of Free Trade makes an important contribution to the debate on globalization by providing much needed intellectual and historical perspective on the issue of Free Trade versus Protection
Persistent link: https://www.econbiz.de/10011851318