Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented

This book attempts to make sense of a new area of integrated study, namely information systems and information technology (IS/IT) and the organization. It also aims to bring this mix into the broader theme of complexity as applied to organization and management and to draw useful conclusions...

Innovation Networks in Knowledge-based Firms explores corporate strategic management in an information and communication technology (ICT) environment, and illustrates the significance of new business models based on 'boundary innovation' management through broadband networks as fixed and mobile...

This fascinating Handbook defines how knowledge contributes to social and economic life, and vice versa. It considers the five areas critical to acquiring a comprehensive understanding of the knowledge economy: the nature of the knowledge economy; social, cooperative, cultural, creative, ethical...

Introduction : aims of the book -- The emergent knowledge economy : concepts and evidence -- Knowledge-based sectors : key drivers of innovation and models of knowledge exchange -- Local clusters and global networks -- Varieties of business system and innovation -- Introduction to key research...

The "knowledge economy" is a concept commonly deemed too ambiguous and elusive to hold any significance in current economic debate. This valuable book seeks to refute that myth. Presenting an important collection of views, from a number of leading scholars, this innovative volume visibly...

This innovative book offers a critical perspective on the state of the current global economy, making sense of knowledge-related issues by critically assessing existing institutional choices, as well as pointing to new ways forward

This unique book unveils an invaluable paradigm for companies wishing to create new knowledge. Mitsuru Kodama's new theoretical framework is achieved using a combination of approaches including knowledge sharing, knowledge integration, strategy, organization, corporate culture and leadership....

"This Research Handbook provides a comprehensive overview of the role of project management in sustainable development. Examining how to successfully integrate sustainability into the processes and practices involved, it highlights the significant development in sustainable project management...

1. Introduction : a new adventure -- 2. Knowledge sharing : a historical perspective -- 3. The generative potential of appreciative processes -- 4. How to ASK -- 5. Private sector case studies -- 6. Government sector case studies -- 7. Public service case study -- 8. Summary, conclusion, and...