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This book is an integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its...
Persistent link: https://www.econbiz.de/10014474114
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...
Persistent link: https://www.econbiz.de/10011852098
This timely book deals with the problem of pricing passenger and freight transportation within Europe. The contributors argue that current legislation affecting pricing and regulation is increasingly less successful in dealing with market failures and externalities such as congestion, air...
Persistent link: https://www.econbiz.de/10011851849
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable …
Persistent link: https://www.econbiz.de/10011851128
: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
This book focuses on knowledge-based economies and attempts to analyze dynamic innovation driven processes within those economies. It shows that evolutionary economics, and in particular the strand of applied industry and innovation studies often called Neo-Schumpeterian economics, has left the...
Persistent link: https://www.econbiz.de/10011851716
"The Elgar Companion to Information Economics dexterously navigates this interdisciplinary field of research which celebrates the crucial contribution of information to decision making, market dynamics, and economic well-being. Offering a wealth of conceptual analysis, this erudite Companion...
Persistent link: https://www.econbiz.de/10014512162
This original new book offers a comprehensive and engaging perspective on the theory of vertical differentiation. It …
Persistent link: https://www.econbiz.de/10014474062
"This timely book argues that the overcrowding of national parks in the United States represents a social problem in need of public sector action and a policy solution, as no systematic means to address this problem has been implemented either nationally or on a park-by-park basis. Throughout...
Persistent link: https://www.econbiz.de/10013400347
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628