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Asian-Pacific Rim logistics : global context and local policies

Rimmer, Peter J. - 2014

'Asian-Pacific Rim Logistics presents a wide span of material, geographically and conceptually, in considerable depth … well as those new to logistics and to Asian conditions. The coverage of logistics and policies within and between Japan …, South Korea and China is particularly strong. The examination of developments in global logistics and of conditions in the …

Persistent link: https://www.econbiz.de/10011851245

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Urban and regional transportation modeling : essays in honor of David Boyce

Lee, Der-Horng (contributor); Boyce, David E. (contributor) - 2004

Honoring David Boyce for his legendary contributions to the fields of transportation modeling and regional science, the chapters in this festschrift highlight and analyze state-of-the-art and state-of-the-practice methodologies and theories in transportation modeling, regional and urban planning

Persistent link: https://www.econbiz.de/10011850772

The economics of retailing and distribution

Betancourt, Roger R. - 2004

This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic...

Persistent link: https://www.econbiz.de/10011851366

Configured by consumption : how consumption-demand will reshape supply chain operations

Kam, Booi Hon; Rimmer, Peter James - 2022

general theory of supply chain operations. The book examines how logistics and supply chain operations have evolved and merged … contemplates the vision, possibilities, realities, and challenges of where logistics and supply chain operations will go beyond …

Persistent link: https://www.econbiz.de/10013331165

Collaborating with customers to innovate : conceiving and marketing products in the networking age

Prandelli, Emanuela - 2008

The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...

Persistent link: https://www.econbiz.de/10011851842

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Handbook of research on customer loyalty

Keeling, Debbie I. (ed.); Ruyter, Ko de (ed.); … - 2022

"Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of...

Persistent link: https://www.econbiz.de/10013400358

Handbook on the economics of retailing and distribution

Basker, Emek (contributor) - 2016

This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from several disciplines and continents range from the history of chains...

Persistent link: https://www.econbiz.de/10012419843

Handbook on ethics and marketing

Nill, Alexander (contributor) - 2015

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover...

Persistent link: https://www.econbiz.de/10011850664