"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate...

"Unpacking Innovation is a detailed and empirically grounded account of business model diversity and innovation in the context of increasing competition and digitalization. Focusing on incumbent firms, the book presents a novel perspective on how business model reconfiguration can help companies...

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

"This dynamic book explores the importance of collaborative consumption; which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate...

"This timely Companion offers keen insights into the challenges of valuing digital versus traditional assets, exploring how behavioral and social traits, states and actions can cause biased perspectives in over- or underestimating the value of digital assets. It provides an objective, scientific...

Contents: Introducing a research agenda for family business / by Andrea Calabrò -- 1 family trends shaping the family business landscape / Joyce Kox and Astrid Kramer -- 2 developing a "sociological imagination" of families in family business research / Eric R. Kushins and Elaina Behounek -- 3...

Contents: 1 the future of creative work: Creativity and digital disruption / Greg Hearn -- Part I: The evolution of creative work -- 2 the creative economy: The rise and risks of intangible capital and the future of creative work / Greg Hearn and Marion McCutcheon -- 3 the relationship between...