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1. Introduction / Timothy Clark, Mike Wright and David J. Ketchen, Jr. -- Part I The publishing process -- 2. The publishing process: a case study / Petra Andries and Mike Wright 3. Getting published: an editorial and journal ranker's perspective / Geoffrey Wood and Pawan Budhwar -- 4. Ethics...
Persistent link: https://www.econbiz.de/10012419807
'This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the "Asian miracles," as well as the...
Persistent link: https://www.econbiz.de/10011851972
This timely book deals with the problem of pricing passenger and freight transportation within Europe. The contributors argue that current legislation affecting pricing and regulation is increasingly less successful in dealing with market failures and externalities such as congestion, air...
Persistent link: https://www.econbiz.de/10011851849
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...
Persistent link: https://www.econbiz.de/10011852098
"This timely book argues that the overcrowding of national parks in the United States represents a social problem in need of public sector action and a policy solution, as no systematic means to address this problem has been implemented either nationally or on a park-by-park basis. Throughout...
Persistent link: https://www.econbiz.de/10013400347