Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 -- Claude Fluet and Paolo G. Garella (2002), 'Advertising and Prices as Signals of...

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

The origin of markets is a central issue in economics and economic history, but until now there has been no definitive reference source on the subject. This authoritative collection fills the gap by reprinting key papers analysing the evolution of markets over the past millennium. These papers,...

The Economics of Restructuring and Intervention carries forward the work of Marx, Kalecki, Keynes and Kaldor in analysing questions of growth, distribution and government intervention. It will be essential reading for all those wishing to understand the massive economic and political shifts as...

This outstanding collection spanning three decades comprises a superb selection of Charles R. Plott's work in experimental economics. Market Institutions and Price Discovery contains papers which define problems, create laboratory methodology and produce the first results in many areas of...

The Golden Constant is a unique examination of how gold's purchasing power has remained consistent over the centuries. First published in 1977, this new edition has additional material to bring it up to date. The book is the only in-depth examination of how the purchasing power of gold has...

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover...

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented