1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

Quality has never been more important for the future of higher education and the economy than it is today. Unfortunately, the decline in student quality is accompanied by costs that are out of control, a governance system that will not permit any reallocation of resources, and a society that...

This comprehensive book provides a reearch review of the critical papers that have been published in the fast-growing field of the globalization of higher education. They include work by a variety of noted scholars, such as Altbach, Clark and Marginson, which cover key areas of theoretical and...

This book addresses the critical issue of how and why European universities are changing and learning to compete. Anglo-Saxon universities particularly in the US, the UK and Australia have long been subject to, and responded to, market-based competition in higher education. The authors argue...

1. Introduction : markets, competition, and higher education -- 2. Sophism, academia, and Greek economics -- 3. Adam Smith and sophism : reaction to the endowment model -- 4. Virtue and early academia in the US -- 5. Academia and the rise of capitalism in the US -- 6. Corporate capitalism and...

Working within the context of the evolutionary-institutional transformation of higher education, the authors trace the development of an economic model by which the behavioral tendencies of modern universities can be evaluated. That model is expanded to provide insights to the following...

Higher education functions in a global environment of consumers, employees, competitors, and partners. It has been a force for globalization and a model for adaptation, but nonetheless faces challenges. This volume of essays examines emerging issues and opportunities for advancing education...

Balancing the challenges of today with the promise of tomorrow : a presidential perspective / F. King Alexander -- Strengthening the academic presidency : recommendations for presidents and governing boards / Robert M. O'Neil -- Aligning institutional vision with policymakers' and the public's...

Throughout the developed and developing worlds, education spending is seen as a key tool for government policy makers in the quest for economic growth. Promoting 'human capital' development is a prime objective for economic and education ministries. The seminal articles discussed in this...