Piekkari, Rebecca; Welch, Denice Ellen; Welch, Lawrence S. - 2014
. With a mix of careful of research and detailed examples, they show how language use in international firms influences the … environment. Language becomes, in effect, a window on the entire set of challenges faced by an international firm, and this has … treatment of a key international business variable that we all too often take for granted. Language is and will remain a …