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'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …
Persistent link: https://www.econbiz.de/10011850696
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
Market-based instruments are becoming the environmental management tool of choice and have provided a new perspective on the conventional wisdom about policy instruments. This book analyses the complexities of designing and implementing market-based instruments using case study experiences from...
Persistent link: https://www.econbiz.de/10014473815
-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …
Persistent link: https://www.econbiz.de/10012704219
Contents: Part I: Setting the scene -- 1. Introduction to a research agenda for workplace stress and wellbeing / E. Kevin Kelloway and Cary L. Cooper -- 2. Workplace stress and wellbeing: Pathways for future research advances / James Campbell Quick -- 3. The cost of stress to uk employers and...
Persistent link: https://www.econbiz.de/10012665638
qualitative methods to generate divergence in creativity theory / Elizabeth D. Rouse and Michael G. Pratt -- Index. …
Persistent link: https://www.econbiz.de/10012665646
Contents: Preface and acknowledgements -- Part I: What and why -- 1. Theory-driven, practice-driven, and "sweet spot … contributions to theory and practice. Throughout the book, the authors argue that there is a 'sweet spot' where both scholarly and …
Persistent link: https://www.econbiz.de/10012665648
"Presenting innovative modelling approaches to the analysis of fiscal policy and government debt, this book moves beyond previous models that have relied upon the assumption that various age-specific rates and policy variables remain unchanged when it comes to generating government expenditures...
Persistent link: https://www.econbiz.de/10012416712
. Starting with Aristotle, the collection tracks the development of the modern theory of money through the ages by thinkers like … on Early Monetary Theory will be of interest to bankers, historians, and macroeconomists and can be used as a …
Persistent link: https://www.econbiz.de/10012416715
Persistent link: https://www.econbiz.de/10012419842