Showing 1 - 10 of 474
-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross …
Persistent link: https://www.econbiz.de/10012294228
This book provides an in-depth analysis of the processes of innovation found in industrial clusters. The authors focus particularly on the characteristics of innovation clusters and their operation in the food industry. This is revealed through novel case studies, detailed research on the...
Persistent link: https://www.econbiz.de/10014473762
fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium …
Persistent link: https://www.econbiz.de/10011851790
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
marketing in the new globalized world … Communication Competencies in International Business Relationship Development', Journal of World Business, 37 (4), Winter, 256-65 …), 'Developing Strategies for Global Markets: An Evolutionary Perspective', Columbia Journal of World Business, Spring, 70-81 -- C …
Persistent link: https://www.econbiz.de/10011852217
Terrorism : considering new policies / Bruno S. Frey and Simon Luechinger -- An empirical analysis of the Terrorism Risk Insurance Act (TRIA) / Howard Kunreuther and Erwann Michel-Kerjan -- Airport security : time for a new model / Robert W. Poole, Jr. -- Cost-effective strategies to address...
Persistent link: https://www.econbiz.de/10012420039
This important book, a successor volume to European Industries, brings together a number of in-depth and authoritative studies of key European industries, providing fascinating insights into their nature and characteristics
Persistent link: https://www.econbiz.de/10011851763
Do environmental regulations harm international competitiveness? In answer to this question, this book focuses on the impact of regulatory policies on competitiveness and employment at the firm level. It investigates the trade-off between environmental regulations and competitiveness across...
Persistent link: https://www.econbiz.de/10014473838
Contents: Preface -- Introduction: The decentralization -- Part 1 a common ambition -- 1. Blockchain: From ideology to implementation -- 2. Blockchain's toolbox -- 3. Blockchain and darwin -- 4. Decentralization? -- 5. Comes antitrust: The paradox -- Part 2 best frenemies? -- 6. The theory of...
Persistent link: https://www.econbiz.de/10012704219
"This timely Modern Guide offers critical insights into developments in both professional and recreational sports through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and economics, highlighting ways that economic research can...
Persistent link: https://www.econbiz.de/10012665634