Narrow search
Showing 1 - 10 of 421
Cover Image
A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …
Persistent link: https://www.econbiz.de/10014372517
Cover Image
The economics of e-commerce
Baye, Michael R. (contributor); Morgan, John (contributor) - 2016
: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton …
Persistent link: https://www.econbiz.de/10012419900
Cover Image
The Elgar companion to consumer research and economic psychology
Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999
. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable … topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of …
Persistent link: https://www.econbiz.de/10011851128
Cover Image
Research handbook of marketing in emerging economies
Marinov, Marin (contributor) - 2017
Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...
Persistent link: https://www.econbiz.de/10012419924
Cover Image
Population aging, intergenerational transfers and the macroeconomy
Clark, Robert Louis (contributor);  … - 2007
Economic and policy implications of population aging / Robert Clark, Andrew Mason, Naohiro Ogawa -- Population aging, changing retirement policies and lifetime earnings profiles in Japan / Robert Clark, Naohiro Ogawa, Rikiya Matsukura -- Firm productivity, work-force age and educational...
Persistent link: https://www.econbiz.de/10012420024
Cover Image
Institutional economics and the formation of preferences : the advent of pop music
Dolfsma, Wilfred - 2004
The formation of preferences is an elusive subject that many social scientists, and especially economists, have tended to avoid. In this original new book, Wilfred Dolfsma combines institutional economics with insights from the other social sciences to analyse the way in which preferences are...
Persistent link: https://www.econbiz.de/10011850628
Cover Image
Handbook on brand and experience management
Schmitt, Bernd H. (contributor);  … - 2008
This important Handbook explores new and emerging directions in both brand management research and practice. It … encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand … management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks …
Persistent link: https://www.econbiz.de/10011851072
Cover Image
Handbook of developments in consumer behaviour
Wells, Victoria (ed.) - 2012
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
Cover Image
Handbook of research on marketing and corporate social responsibility
Hill, Ronald Paul (contributor); Langan, Ryan (contributor) - 2014
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...
Persistent link: https://www.econbiz.de/10011851562
Cover Image
Creating experiences in the experience economy
Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...
Persistent link: https://www.econbiz.de/10011851943