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Introduction -- 1. History of management - what is the future for research on the past? / Marie Laure Djelic -- 2. In search of what accounting is not: speculations on the future of valuing, transparency and a new aesth-etics for governing capitalism and democracy / Paolo Quattrone -- 3. From...
Persistent link: https://www.econbiz.de/10012419815
Cooperative networks have gained a tremendous amount of attention over the last several years because of their existence not only in biological, social and economic arenas, but because of direct applications in many more areas such as communications, robotics and military sciences. This volume...
Persistent link: https://www.econbiz.de/10014474048
elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …
Persistent link: https://www.econbiz.de/10014372512
1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...
Persistent link: https://www.econbiz.de/10012419971
role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
"Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon's studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship,...
Persistent link: https://www.econbiz.de/10014544819