Simon Down's timely ethnographic study takes a philosophically reflective and empirically detailed look at the way in which enterprising people use narrative resources to construct their identity as entrepreneurs. The book draws on a wide range of intellectual sources, from naturalistic...

Beyond Conventional Economics presents new original work from leading scholars on the interface between the individual and political and social institutions. The book offers a critique of the inadequacies of the conventional economic approach to politics and a state-of-the-art view of new...

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 -- Claude Fluet and Paolo G. Garella (2002), 'Advertising and Prices as Signals of...

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...