Showing 1 - 5 of 5
"This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research, providing useful insights on how to make good personal and professional...
Persistent link: https://www.econbiz.de/10014372512
"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...
Persistent link: https://www.econbiz.de/10014466849
Introduction -- 1. History of management - what is the future for research on the past? / Marie Laure Djelic -- 2. In search of what accounting is not: speculations on the future of valuing, transparency and a new aesth-etics for governing capitalism and democracy / Paolo Quattrone -- 3. From...
Persistent link: https://www.econbiz.de/10012419815
1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...
Persistent link: https://www.econbiz.de/10012419971
Cooperative networks have gained a tremendous amount of attention over the last several years because of their existence not only in biological, social and economic arenas, but because of direct applications in many more areas such as communications, robotics and military sciences. This volume...
Persistent link: https://www.econbiz.de/10014474048